Exercising, specifically running, during pregnancy has become increasingly popular over the last decade – many women I know have continued their active lifestyles throughout their entire pregnancies.
These days, there are maternity lines for almost anything you may want – casual clothes, formal wear, swimwear, pajamas – even pantyhose!! I love it. Our bodies are changing and it’s wonderful that we have so many beautiful options to show off our growing bumps. Some large companies have even started maternity lines – Gap, Loft, as well as a whole slew of companies focused on maternity jeans (7 for All Mankind and Citizens of Humanity, to name a few).
However, it makes me wonder why there are no maternity running clothes offered by any of the big name running companies…None. Yes, there are activewear options offered by maternity companies or even running clothes sold by small businesses that saw the need for running clothes for the pregnant woman. But nothing from Saucony, Nike, Brooks, Champion, etc.
I am happily in my 16th week of pregnancy with my 2nd child and have been able to continue running in my pre-pregnancy running clothes – most of which are my favorite brand, Saucony.
But I know I will face a problem – sometime in the next 5-10 weeks, I am no longer going to fit into my running clothes. Which, as I see it, leaves me the same three options I had 2 years ago when I was pregnant with my son:
– wear my husband’s running clothes
– buy non-maternity running clothes 1-2 sizes larger than I typically wear to fit my growing belly
– buy maternity activewear or exercise apparel (NOT made by a running company)
None of these sound appealing to me. I relied on a mix of the first two during pregnancy #1 – Pants were rolled, shirts were falling off my shoulders, and I looked like a fashion nightmare. But, they fit my watermelon-sized belly and I was able to run, so I didn’t complain.
I am a loyal customer to Saucony – I have been for years. I understand that the demand for maternity running clothes doesn’t come close to the demand for regular running clothes. But, I’m not expecting a hundred options – maybe a tank top, short and long sleeve shirt, pants, and a couple of types of shorts? Customer loyalty goes both ways – you want your customers to be loyal to you…but what about being loyal to your customers and creating a product that meets their demand (even if it’s a small one)?
I wear Saucony almost every day. So why should my runs during pregnancy be any different? Why should I settle for clothes that don’t fit properly or for clothes that weren’t made for runners?
Saucony – help me Find My Strong! Make running clothes for all the strong mama-to-be’s out there that want to remain active during their pregnancies. (In case you couldn’t tell, I’m a HUGE fan of Saucony’s new ad campaign: Find Your Strong Project.)
…because the more we all run, the stronger we all get…
– Find Your Strong Project
Are you a soon-to-be mom? Did you already experience this when you were pregnant? Do you plan to get pregnant one day and remain active during your pregnancy? Do you know a female that has been in this situation??