The Mezamashii Project + Giveaway for Mizuno Running Shoes

Mizuno has launched a campaign called the Mezamashii Project:

This is an excerpt from the invitation I received in the mail:


You have been chosen as a founding member of the Mezamashii Project. 

In Japanese the word Mezamashii means brilliant

We are on a quest to deliver more mezamashii – more ecstatic, electric, wind-in-your-heart running.  More brilliant running. 

So instead of spending millions of dollars on advertising to talk about our shoes, we’re putting our money where your feet are – by giving you a free pair. 

To learn more about the Mezamashii Project, click here.

Every temple has its steeples. 

I’ve been a loyal customer of Mizuno shoes since I was first fitted for a pair in May 2007.  I had just made the Fort Hood Army Ten-Miler Team and wanted to ensure that I was wearing the “right” running shoe.  I’d say 98-99% of my miles since then have been run in Mizuno Wave Alchemy’s.  I’ve had no injuries or issues so wasn’t able to justify trying a different pair of running shoe.

Let the current carry you. 

However, in the last few months, I’ve been testing out neutral shoes (I’m looking for a lighter, less supportive shoe) and have yet to try any Mizuno options…

Stand. Walk. Run. Fly. 

I am looking forward to testing out (and reviewing) the Mizuno Wave Ride 15s – which should be arriving in the mail any day now!

Feel the wind in your heart. 


Now on to the fun part!   Mizuno is letting me select one reader to join the Mezamashii Project.  The perks of being part of this awesome project?

  • You will receive a pair of shoes of your choice – you can choose from ANY MODEL!!! (excludes the Prophecy)
  • Get early access to product launches and exclusive Mizuno events

To enter: Simply leave a comment telling me about the last Mezamashii (brilliant) run you had!!

Additional entries – please leave a separate comment for each – NOTE: You can only have a total of THREE entries (so select two from the list below)

  • Follow me (@nycrunningmama) on Twitter (and let me know you did with a comment)
  • Follow @MizunoRunning on Twitter (and let me know you did with a comment)
  • Tweet about this giveaway (and leave a comment)
  • Blog about the Mezamashii Project (and leave a comment with the link to your blog)

Giveaway Details:

  • Contest will run from Tue, June 12, 2012 through 11:59pm EST on Mon, June 18, 2012
  • Winner will be selected and announced on NYC Running Mama on Tue, June 19, 2012
  • One reader will win an invitation to the Mezamashii Project (which includes a free pair of shoes of their choice valued at $149.99 or less)
  • Open to US Residents Only
  • Winner has until Fri, June 22, 2012 to contact me before a follow-up winner is selected
  • Winner will be chosen via

For more information on the Mezamashii Project, click here.

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    213 thoughts on “The Mezamashii Project + Giveaway for Mizuno Running Shoes

    1. Hi there! This is my first visit to your blog!
      We are a group of volunteers and starting a new project in a community in the same niche.
      Your blog provided us useful information to work on. You have done a marvellous job!
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    5. Heya i’m for the primary time here. I found this board and I in finding It really helpful & it helped me out much. I hope to give something again and help others such as you aided me.
      Aruba recently posted..ArubaMy Profile

    6. Not every run is easy, but every run is “brilliant.” Running, for me, is like free therapy. At its most brilliant, it’s the perfect time to turn of my mind, thinking of nothing but the strides of my feet. From the moment I tie my laces to the time of my last step, I am free of the problems of the world, the noise of life around me, and all of the day’s imperfections. A clear head, stretched lungs, and a strong mind and body? Brilliant, indeed.

    7. Pingback: The Mezamashii Project | Mizuno Leverages WOM and Social Media to Get Runners to “Join the Quest for More Brilliant Running” | Staying On Track

    8. My last brilliant run was 7wks ago. 35wks pregnant, distance and speed were waning, and I set out for a run with no turnaround point, just going to see what my body would let me do. I didn’t know if I’d get 2 slow uncomfortable miles or if I was up for more. The weather was perfect, the morning was beautiful and my body found it’s groove, which I hadn’t felt in weeks. It was 7 amazingly blissful miles of what I love!
      Catey recently posted..Bird LegsMy Profile

    9. And finally my last brilliant run was last weekend… Some quiet time on nice peaceful trails.. Perfect for pushing the reset button! In my mizunos of course :)

    10. The last brilliant ride I had took place over the weekend. I had just made dinner for my family and was leaving for a business trip a couple hours later. I really wanted to go for a run but was also feeling lazy because I was so tired with getting the house ready before leaving. Instead of napping, I laced up my shoes and went for a run. I am so glad I did because it cleared my mind and allowed me time to decompress before leaving for my trip. I was also able to clear my head and prepare for the meetings that would take place over the next couple of days. I would love to try these shoes out and help promote them to all my readers who are or are not runners. Maybe I could motivate some readers to become runners:) Thanks for the opportunity!
      Gina recently posted..Etsy Showcase: DIVINEsweetnessMy Profile

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    12. My last brilliant run was this morning! 7 miles, and my very first long run of marathon training :)

    13. My last brilliant run was in San Diego. I live in Chicago and am used to flat terrain everywhere you look. My boyfriend lives in La Jolla, where you can’t find “flat” in the phonebook. With a few “flatter” runs under my belt, he challenged me to tackle a “big girl hill.” A mile uphill (without the music I always lean on) sounded daunting, but I was up for the challenge. For my efforts, I was rewarded with a sweeping view of the Pacific, and was giddy upon my return. It re-engergized my run and renewed my belief in my body. Now that I’m back in Chicago, I can do anything.

    14. I had been running in Mizuno Wave Inspires for over a year. Less than a month after debating on my 3rd pair, Inspire vs. Enigmas, I pr’d in my 6th marathon and actually placed 4th winning prize money! I immediately ordered a pair of Mizuno Enigmas. 700 miles later on that pair, I have trained for and run my first 50 miler! I hope to run many more miles, including a few more marathons and ultras on my beloved Mizuno’s!!!

    15. My last brilliant run was one this past Wednesday. I needed some distance, I wanted some distance. It had been three weeks of travelling and getting in short 4-5 milers and I wanted something more. The run was aimed for 9. Midway I was wondering if I had it in me. Yet after some pushing and pushing I got that second wind I love most in a run. 9.5 miles in the books. What I needed.

    16. Awwww, what a fun giveaway! I’ve actually never run in a Mizuno and would be so interested to see how they would do for me. A brilliant run? Definitely not races, those are mired with too much adrenaline and emotion. I would say my 8 mile training run a couple weeks ago. Everything came together and I felt I was just gliding for the whole 8 miles, alone and quiet in my thoughts. An almost meditating run. You know you had a brilliant and mind transforming run when you end a long one strong and feel like you could have kept going!
      Christina recently posted..Cross training during my running restMy Profile

    17. My last brilliant run was this Thursday. It was only 4 miles, but my middle schooler ran with me! My husband and younger son were pacing us on their bikes. Great time with my family!

    18. My last Mezamashii Brilliant run was a few months ago when the planets Venus and Jupiter were in line with the moon. I am not a crazy astronomer or someone who gets into the zodiac, etc, but I went for a run looking up at these 3 beauties and I not only got so into a runner zone that I was truly one with the road and totally at peace with everything. I got totally lost and ended up doing 9+ miles when I was only aiming for about 5, but it was an insanely brilliant memorable run for me.

    19. My last brilliant run was last Wednesday! I was able to run – no dominate – 14 miles. The most I had run since my first full marathon in September 2006. After battling a major back injury in 2011 I felt on top of the world after I completed that run … and with a pace of 8:30 min/mile! Something I only ever DREAMED of doing.

      Running gives me the confidence and self-worth I won’t give myself!!

    20. The last brilliant run I had was yesterday. I just had the most awful doctor appointment and was really down. The run cleared my head completely and I just let go and was able to pump out 5 miles without stopping in the heat. Felt good!
      Jovan B. recently posted..1984 – A look back link upMy Profile

    21. Now following @MizunoRunning on Twitter (as @1WomanWordsmith). Thanks again, Michele!

    22. Michele, I also follow you on Twitter (@1WomanWordsmith), though I don’t tweet much at all (especially this spring)–too busy momming, working, and running to tweet! : )

    23. My last brilliant run was a 16 miler on the DREADMILL! But really, I love the treadmill! That’s where I get caught up on my DVRed shows and watch movies when they hit OnDemand!

    24. Haven’t had an amazing run in a while due to various injuries. Here’s to hoping that I’ll win this giveaway and be on my way to injury free running soon. P.S. love Mizuno shoes!

    25. Ahhh…where to start! First, I’d always been a Nike girl. I ran in them for three years, before realizing that they weren’t loving my feet as much as I loved them. So, I tried the Mizuno Wave Nirvanas. I love them. I feel swifter…lighter…more supported. Last weekend, I ran 8 miles in them. My longest run to date – in attempts to train for my first half marathon. (July 22nd). It was BRUTAL. TERRIBLE. Sweaty, messy, mentally exhausting. My legs felt like cement. BUT…I did it. I ran the 8 miles…slowly but surely. I turned around to quit…and turned back around to continue on. I fought it…but I did it. I feel like it really strengthened me as a runner…I never would have continued a year ago. I would have quit. My mind is getting stronger with my legs…and yesterday’s 4.5-miler was proof…I OWNED that run thanks to the strength and heart I gained from that longer, brutal run. I was a sweaty, glorious mess. :)
      Melissa @ Live, Love, & Run recently posted..Monday Runspiration – 6 Weeks Out & A Vlog of GratitudeMy Profile

    26. Yesterday! It wasn’t a long run, sets of sprints. Babysitting ran out of room and I wanted to get moving. I asked my son, Alex (5), if he wanted to walk around the track. Next thing you know he is sprinting around the short track at the Y and I’m chasing him! After 30 minutes, I was winded, he was red faced and I received my call that Alex can go to babysitting. It was tons of fun and I can’t wait to do it again. It’s great to know that my son likes to be active and tries to challenge his momma!

    27. I think every run is pretty brilliant but the most brilliant run was my first 50-mile ultra a couple months ago!

    28. My last brilliant run was with my brother- supporting him in the last 12 miles of his first ever marathon. :)

    29. Hmm, tough to choose. My last Mezamashii run was probably when I ran my first training 6.2 mi as I’m in the process of upping my mileage. A few weeks prior to that, I ran a training PR for 5K on a flat course, so I was super-excited about that. And, finally, I’m gonna have a Mezamashii moment this Saturday at a race! : ) [Would love to try some Mizunos–like the Sauconys, it’s yet another brand I’ve only experienced in the store. Again, thanks so much for the giveaway!]

    30. this last weekend i ran with a group of 9 friends across the state of Iowa in the longest relay in the world. 337 miles and 49 hours later, we were finished. miles upon miles through the blistering sun and empty pitch black nights, i was able to look deep inside myself and the beautiful world around me and realize that brilliance in running & in life that Mizuno is hoping to share through this project. thank you.

    31. I don’t know if it was brilliant but I just had a great 5 mile run filled with hill repeats to get ready for marathon training. It is always great when you are done by 6 am and are ready to start the day.

    32. I haven’t had overly brilliant runs lately in this AZ heat, but technically every run is brilliant because that means I’m injury free and running! Almost bought the Wave Inspire 8s. Still wearing Asics, but would live to give Mizuno a shot.

    33. The last brilliant run I had was Saturday at the Mini 10K. It was my first race after having a baby by cesarean section three months ago. What a great run!

    34. I am up for a #brilliant run! I’ve ran 5 half marathons and currently training for my first marathon. I’ve been pretty loyal to Brooks but I’m about to make a change. My BFF running partner @KSGrube just bought mizuno shoes and loves them! I need a change; either lighter or just the right shoes!
      I would LOVE to win The shoes!!!!
      I follow you on Twitter and I also follow mizuno. =)

    35. Mezamashii for me was in May of 2009. I arrived at the start line of the New Jersey Marathon when it was dark, giving a small box to a race organizer for safekeeping until later that day. I then ran 26.2 miles entirely in the rain, and I still get emotional when I think of how I felt for every one of those miles. I knew that at the end of that race my life would change. It is Mezamashii in every way, propelling you forward like you are flying, oblivious to the pounding torrents. At the Mile 25 fluid station I stopped and a whole group of volunteers handed me that little box and then told me, “What are you waiting for? Go proposed to her!!!” So I did. I ran that last mile along the shore with some tears mixing with raindrops on my face, and then I saw her up ahead at the finish line, waiting for me. I crossed the finish line, no idea what my time was. I got down on one aching knee, and asked Lisa to marry me. She jumped on me, and I then bore the weight of two on one wounded knee, but somehow it was OK because it felt like it would feel in the future as a couple, carrying our weight together. She was so embarrassed by the official race photographer’s and videographer’s presence, but it was so perfect, and we lived happily ever after. My next Mezamashii is going to be in a pair of Mizunos, I hope!!! (I need new shoes.)

      Thanks for always having a great blog, will spread the word. – @Marathoner
      Mark Newman recently posted..marathoner: How #Marathons use social media … who does it best? #runchat #NYCMarathonMy Profile

    36. My last brilliant run was on National Running Day. I was able to connect with some good friends from myTEAM TRIUMPH Wisconsin, which is an athletic ride-along program, giving individuals with disabilities the opportunity to participate in endurance events. Seeing the smiles on these people’s faces makes running that much more rewarding!
      Allison @ Running Through Red Lights recently posted..Record-Setting 18 Teams Complete the 2012 Bellin Run 10K, Sponsored by Bellin HealthMy Profile

    37. The last brilliant run I had was a 4 miler on National Running Day! I almost always go out too fast and but this time I improved by paced each mile gradually and felt awesome!
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    38. Every run is a brilliant run! But I did have an especially nice 8.5 mile run this morning :)

    39. The last brilliant run I had was Sunday – got to enjoy the sunshine for 13 beautiful miles before sacrificing the rest of the day to bar exam studying!

    40. The last BRILLIANT run I had was my last 2 runs. I got burnt out on running and my past 2 runs were literally my last good runs in over a year. Suddenly everything clicked again and my pace dropped over a minute PER mile OVERNIGHT!

    41. The last brillriant run I had was running in a marathon relay with friends. I ran the first 7 miles in 49 minutes then slowed down for a friend who was running the full and wanted me to help pace her. I ran another 10 miles with her and I felt like I could run forever!

      I have been wanting to try out Mizuno shoes FOREVER! I would LOVE to win these. Thanks for such an awesome giveaway!

    42. My last brilliant run was last week and I did over 4 miles. It was my first time doing anything over 3.1 and it just felt so right. It was by no means fast but I didn’t feel tired and I didn’t have to push myself to keep going, it just happened naturally. I can’t wait to have many more brilliant runs like that!

    43. My runs haven’t been very brilliant lately, must mean I need new shoes! 😉 But most of my brilliant runs are when I need them the most, after a stressful day. A good run always clears my head.

    44. My last Mezamashii (brilliant) run I had was on Sunday during an 8 mile race put on by my road runners club. There was nothing particularly special about the race itself – it was very bare bones which is sometimes refreshing. It was brilliant because it was one of the few times (if only) that I didn’t put any pressure on myself. I just ran for the love of running. I ran smart because it was hot and I ran comfortably because I wanted to. I hit my goal pace and stayed consistent. It was the first time where I was able to maintain a level head during a race and not give into the math that often takes over my head and calculates splits every 30 seconds. It was amazing!
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    45. I guess my last brilliant run would have been last Saturday! I ran a 5K for Domestic Violence! It was in honor of a local state trooper who was shot in the line of duty;domestic dispute. It was such a great feeling to run this with others! I’m still very slow but have met some of the nicest people in the back of the pack!! Maybe new shoes would get me out there soaring!!

    46. OH MY… I would love to win this, so let’s see, the last brillant run I had was The North Face Endurance Challenge 50K on June 2. I can’t tell you how much this run meant to me. I never thought in my wildest dreams that I could go that distance, but not only did I do it, I placed in the top 11% of all competitors. After I run Boston my focus will be on improving my 50K time. I LOVE our sport and how it surprises you with new goals to accomplish. People say running is boring…NEVER, never a dull moment.
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    47. I’m with you in looking to transition to a lighter shoe. I currently run in high stability shoes and I’m tired of letting the shoe do all the work. I need to take it upon myself to make my foot stronger.

      My last Mezamashii (brilliant) run I had was a 14 miler a week ago. It was a hilly route in SF and I felt really strong. So much so that it was only supposed to be a 13 miler, but we ran an extra lap around the park for fun. That’s right FUN!
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    48. My Brilliant runs consist of me on the treadmill in my children’s playroom as we watch a show or listen to kids music- I definitely try to make the best of my situation and make every run brilliant!!!!!!

    49. i went out for a 4 mile run after my family was in town for for days. i was dreading it since it was extremely hot. i laced up and took off. Hewlett like i was struggling the whole way. When i finished I’d run one of my fastest four miles in a while. if i had some new mizunos it probably would’ve been faster!

    50. ….and the reason is because they’re behind all of my brilliant runs, including the 20-miler I just racked up on Saturday in 86 degree heat. Fastest 20 miles in training yet, while training for my first ultra. (Who runs 50k in the middle of the night? In July? In Texas? That’s right, this crazy lady!)
      thefirecat recently posted..StruggleMy Profile

    51. My last brilliant run was yesterday – not great weather, but nice to run in the rain and feel the sense of accomplishment for getting it done!

    52. I’m not going to lie, my last run was craptastic BUT that doesn’t define all runs!! My favorite run is always my Saturday morning run. It’s filled with hills around my neighborhood, I pass both a school yard (that’s always full!) and a cemetery that leaves me with a sense of calm. I plan on having my best run ever this Saturday….again.

    53. April 1st as I did my first 15K race. I didn’t think it would feel as great as it did and I did. Not having my ipod shuffle helped me to enjoy it and not that I did that on purpose, I forgot to charge it properly the night before. That was my first brilliant run and the last one I have to say was the LI half marathon where I was hoping to set a PR but I gave in after I realized this was no NYRR organized run and I just allowed myself to enjoy it. :)

    54. My last “brilliant” run was last night while squeezing in a run during my daughters practice! It was uplifting and relaxing, just what I needed on Monday evening! What a great start to a wonderful week!

    55. I am currently in the midst of a brilliant 30 day run streak. My birthday is on June 30th and I am turning 31, so I vowed to run each of my last thirty days of being thirty. On non-training days I’ll set out to do a mile, but typically end up running 2-3 on the way to the gym. And on training days, I’m setting my goals higher and running 6-8 miles on days I would typically run 4 or 5. It’s brilliant!

    56. The last brilliant run I had was actually yesterday! I’ve been feeling sluggish lately and finally, I had a good run yesterday!
      Steph recently posted..Mini 10k RecapMy Profile

    57. I love Mizunos! I only wear the wave inspires and have 5 pairs of the wave inspire 6s haha. The last brilliant run I had was at the Women’s 10k! Although I experienced stomach issues at mile 3, I still pulled it together to finish at a strong pace. I’m ready to tackle training for NYCM on my birthday :)

    58. LOVE this concept – running “brilliant” is such a visual concept to me. I dig it. My last “brilliant” run was today actually. I did the good ‘ol run to barre n9ne, take class, run home from barre n9ne. And it took every ounce I had to get through that last hill by my house. I was SPENT. It felt awesome. I felt badass. The end. :)
      PS. I hope I win LOL!
      Jess recently posted..Sometimes.My Profile

    59. I can’t enter the contest :( (Canada), but would like to say that I switched to Mizunos last year, and at the same time switched over to neutral (the wave riders), and absoutely love them! I’ve been working on a mid foot strike, and higher turnover, and think that those changes plus a lot of training contributed to some HUGE pr’s last year (like 12 mins off my Half time).

      Oh and I ran a 10k 2 weeks ago at 25 weeks preggo, and it went soooo well – my finish time was about 15 mins slower than my PR, but was so much faster than I’ve been running on most of my every day runs. I’ve really been enjoying the pregnant racing this time around – last time it was mostly winter, and there aren’t many races here in the winter.

    60. The last brilliant run I had was when I came to the realization that running doesn’t always need to be competitive, it can be fun too. Post-injury I was forced to think this way and I am really enjoying running again just to be outside :)

    61. My last brilliant run is when I ran 3 miles straight – quite an accomplishment for me and my weight loss goals!

    62. Michelle! I’m so excited for you! What an amazing opportunity!

      The last “Mezamashii” run I had was Sunday morning. Although it didn’t feel “effortless” (few runs at 24 weeks preggo feel effortless:-) it did feel amazing and I was able to have enough energy to run negative splits (a rarity these days). And the weather was perfect: cool, cloudless blue skies, breeze:-) Just me and the road (and my baby:-)
      Sarah recently posted..NH Bloggers MeetupMy Profile

    63. I wish I had a last brilliant run! Having just moved from the city to the suburbs, I can’t get into a rhythm. I have been joining some ladies on the weekends to run along the coast in Southport CT and while I can’t say my particular effort has been brilliant, the scenery makes it worthwhile!

    64. The last amazing run I had was last week when I kicked off marathon training. It rained a little and ended with a gorgeous rainbow!!

    65. the last brilliant run i had was this past weekend, before my crazy knee injury, where i truly felt myself. no sucking in my stomach, no worrying about what others might see. just me running with all that i had. it was a first! i can’t wait to recover and do it again!

      && i follow both you and mizuno on twitter.. @eunbeekim

    66. Ah! I LOVE Mizuno. Those shoes changed my running and made my feet so happy. The last absolutely brilliant run I had was the NJ Marathon last month. I trained hard and everything was perfect, the weather, my stride, my pace, my family and friends being there to support me, and running a Sub 4! Everything fell into place. I could not have been happier. I felt accomplished.
      Ashley recently posted..NYRR Mini 10KMy Profile

    67. My last brilliant run was on National Running Day. I went for a run in the morning that was supposed to be a 5k but I was enjoying it so much it ended up being a 5 miler. It just felt effortless.
      Paul M. recently posted..From Yesterday’s RunMy Profile

    68. I follow you and Mizuno Running on Twitter. My last brilliant run was my 5k race on Sunday. It was my first race back after baby and it got me super motivated to keep up my training for NYCM in the Fall.
      Liz @ runbakerace recently posted..My New ShortcutsMy Profile

    69. The last brilliant run I had was yesterday. Alone, audiobook, new shorts and a few miles. Love. Peace. Freedom.