NOW® Immersion Event + Giveaway!!

Last week, I had the privilege of attending an immersion event with 10 other bloggers at NOW® Foods in Bloomgindale, IL.  I cannot even begin to explain how excited I have been about this event. A few weeks ago, I briefly touched on some of the changes my family has been making in our home, in our food and in the products we use. NOW® Foods not only has the products to help support these changes, but their entire mission is dedicated to helping people live healthier lives.


When I was first invited to this event, I didn’t realize the extent of products NOW® provides. I was very familiar with the supplement line but I don’t take supplements regularly – and so I didn’t really see how I would be a good fit for the program. But, after spending some time on the NOW website, I realized how wrong I was. NOW has four distinct product categories – supplements, sports nutrition, foods and personal care.

You can read about these categories and the 1,400 natural products (!!) they offer here.

Just a few facts:

  • Founded in 1968 by Elwood Richard on the belief that natural is better, NOW is still family-owned today by the Richard family.
  • NOW’s products are created using non-GMO, non-irradiated and organic ingredients whenever possible.
  • 100 percent of NOW’s family of food brands are non-GMO; and 75 percent of NOW’s supplements are non-GMO assured. For more information on NOW’s non-GMO commitment, click here.
  • NOW® Sports is one of the few natural sports product brands that does not use any artificial ingredients, including artificial sweeteners, colors or flavors.
  • NOW® Solutions is a line of superior personal care products (skincare, haircare, general hygiene) derived from pure, natural ingredients free of harsh preservatives to support a variety of individual needs

The ~24 hours we were in Chicago included a delicious dinner where we got to meet the other bloggers as well as the CEO, program managers and other key leaders within the company, an early AM spin and yoga session at Lifetime Fitness (complete with a pre-workout bar and post-workout smoothie!) and then ~ 7 hours touring both the plant and the corporate offices (with lunch and cookie-making demo in the mix!).


Making some cookies with Tara, Jill and Brittany!

FullSizeRender (9)

Chatting with the CEO – Jim Emme


Chatting all things running and triathlons with mom-to-be Chef Suzy Singh

Seeing how products are tested when they enter the plant, to how they are stored, accounted for, created, labeled, packaged and sent off for delivery was incredible. The amount of scrutiny that went into each step was comforting – NOW is doing everything in it’s power to ensure that they are using the best and safest ingredients for their products.


One of their 8 labs where raw products are tested to ensure the highest level of quality

But even more amazing was meeting and interacting with the positive and dedicated NOW employees – from the CEO (Jim Emme) to the product managers to their head chef to the members of their production lines. It was clear that the employees within NOW believe in the product they are creating and selling.

It’s one thing to like the products a company sells but it’s another thing when you know the story and people behind that company and can literally see how important their products and mission are to them. I’m ecstatic that I have found a company that I trust and I plan to start incorporating a lot of the NOW products into my home.


Ellyndale Foods™ offers premium-grade gourmet cooking oils perfect for emphasizing the flavors and freshness of your favorite recipes.



Twitter Chat

If you want the chance to learn more about the company, come join our Twitter chat on Tuesday, May 12 @ 9pm EST. Use the hashtag #NOWGetFit to ask any questions you may have about the company and/or the products! 

    • Date: Tuesday, May 12, 2015
    • Time: 9 pm Eastern
    • Hashtag: NOWGetFit



Now for the fun part!!  When we first arrived at the hotel, we were greeted with an unbelievable spread of NOW products – three enormous bags packed with items from each of the four product categories. These were SOME of the items waiting for us:

treble in the kitchen

Credit: Tara (

IMG_6912 IMG_6913NOW is giving away this same awesome box of goodies to one reader! If you are not familiar with the brand, this is a great way to get to know some of their products. And if you are familiar with NOW Foods, then you already love their products and obviously want to win all these products!


a Rafflecopter giveaway


  • The giveaway ends at 11:59pm EST on Tuesday, May 12; winner will be announced on/about Wednesday, May 13.
  • One winner will receive a package of NOW Foods products (including the products shown above).
  • Winner has one week to claim their prize (I will contact you as best I can via email or social media) before a follow-up winner is selected
  • All entries will be verified
  • Winner will be chosen at random via Rafflecopter and are based on the number of entries received
  • Open to US residents only

Connect with NOW at:

This post is sponsored by FitFluential on behalf of NOW Foods.


For More NYC Running Mama training updates, pictures and ramblings, check out:

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    100 thoughts on “NOW® Immersion Event + Giveaway!!

    1. Pingback: Grab a Cup for the June Ultimate Coffee Date! • Erica Finds...

    2. I love finding great, new products that are healthy for me. I’m just getting to know NOW products so I’d love to win to try out more!

    3. I want to try the instant energy b12 bars. Thanks for the opportunity.

    4. As a single mom on a budget it is hard to eat healthy all the time. Winnin this giveaway would truly be a blessing for my children and I!

    5. I love trying new protein powders, and I’d definitely like to try out the Pea Protein powder!!

    6. I would LOVE to try their products! Especially their sports nutrition products!

    7. Pingback: NOW Foods Immersion Recap and Giveaway - The Fit Cookie

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    9. I like the body cleanser and haircare. I have been wanting to move toward some natural products for my body but I keep putting it off. Gonna have to jump in feet first at some point.

    10. I’d like to try the Coconut sugar! It sounds so good — and I have never heard of this product and it sounds great! I love to try new things.

    11. NOW Better Stevia (liquid) is my favorite product and I’m never without a large bottle or two.

    12. I like the now foods hyaluronic acid supplement. Id like to try the raw energy mix

    13. I haven’t tried NOW foods yet, but thir protein powder flavors all sound amazing…toffee pea protein and cookies & cream whey isolate?! Yes, please!

    14. Is it a cop-out to say I want to try the Chocolate Fudge Brownie Mix? Because….who wouldn’t? :)

    15. Wow Now foods has so many great products! It is hard for me to think about one product that I would like to try. One product that I would be seriously interested in trying is the gluten free pancake mix. I do not have issues with gluten, I have been trying to limit the amount that I eat. Due to the fact that I feel better when I eat less gluten.

    16. I’ve never tried NOW foods. The baking supplies and personal care items interest me the most.

    17. I’d like to try the Raw Energy Nut Mix. Sounds like a perfect post-run treat!

    18. I would love to try everything but am super intrigued by the haircare products! Great giveaway!

    19. I’d love to try some of their snack/nut mixes! But their sports nutrition line looks great too!

    20. wow…that seemed like a very nice trip! I would have had the same thoughts as you about not knowing if it would be beneficial to me as I’m not big on supplements either! I would LOVE to try/win these products!!
      Safari @ Tri-ing To Run Boston recently posted..I Beat Her!My Profile

    21. I would particularly love to try out their bath and beauty products- I’ve been looking for a more natural brand for a while now!

    22. I love to try anything to promote health and keep me full of energy to chase my 4 kids… Actually I have three kids and hubby is #4:)

    23. I am a huge “snacker”. I love finding new healthier snack ideas. I would like to win this!

    24. I’d love to try the brownie mix! I didn’t know they made anything other than supplements!

    25. I actually learned of NOW Foods only recently and bought one of their Supplements (Dairy Digest). However, I’d love to try some more, too. I love the fact that it’s all non-GMO and the CEO and staff really care about putting out healthy/as-natural-as-possible products. Plus, I didn’t know they carried 4 lines of products, including a sports line and food lines. I would LOVE to win this Giveaway, because I’d love to try their baked mixes, oils, protein powders or whatever else would be included in the Giveaway!

    26. I would love to try all of these amazing products as I haven’t yet. I would love to try the triple omega seed mix!

    27. This blog it was such perfect timing. I read your review this morning, and then met with both my midwife and my lactation consultant today. Both recommended fenugreek as an herbal supplement I should take. I went to the vitamin store today and now was one of the two brands for me to purchase the supplement. Because I read this blog I was able to trust now and purchased it. Thank you for such great timing

    28. NOW vitamins are simply the BEST! Would love to try their snack packs.

    29. I’ve never heard of this company, but I love trying new healthy foods and products!

    30. I’ve never knew you could buy macadamia nut oil, but I have my eye on it after seeing your pictures!

    31. I had never heard of this company until I saw this blog post. It looks like they have some really great products!

    32. I would love to try their Pea Protein. I want a healthy protein powder that is not full of JUNK!

    33. I would love to try any of their snack foods that would replace my current unhealthy snack choices.

    34. I had no idea they had so many products!! I have used their supplements in the past because they were better than a lot of the other highly processed products out there. I may have to do some shopping with them!!!

    35. I have been switching over to more natural products these last couple of months and it has done wonders for my body. I’d love to try their products, especially the sports nutrition line!

    36. Dried fruit or nuts–I travel a lot for work, and that would come in handy for sure!

    37. I’ve been wanting to eat healthier. I’m interested to try some of their products.